RAINOLDI

The Wines

RAINOLDI

At the beginning of the 20's, the Valtellina area is struck by poverty and emigration. As it often happens in these situations, necessities and the desire to improve one's life manage to enliven one's proactive spirit to escape hardships.
“If you don't throw all your heart in it and dare when you are strong enough, you might never end up doing a lot of things in your life!”. Aldo Rainoldi would hear his grandfather, whose first name he shares, repeating this over and over again when talking about the beginning of his career as a Valtellina’s small businessman. In these few words we can find all the strong ambition of the very man who started the venture of Rainoldi Wine House.

Actually, the basis that would allow grandad Aldo to set up this business venture had been laid a few years earlier by his dad, Giuseppe Rainoldi.

Giuseppe Rainoldi was born in 1850 at Arigna, a small village located on the Orobian side of the valley. At the age of 20 he already produced and traded cereal, being the owner of the only mill in the area. Wheat flour and corn, essential ingredients to make bread and polenta (typical dish of cornmeal mush), are at that time staples for the main subsistence foods, which also means their possession was a synonym of wealth. Exchange was one of the most important forms of trade and the precious flour could easily be swapped with other local products, such as potatoes, chestnuts, blueberries, mushrooms. Giuseppe cultivated a big amount of typical fruits of the area, so much so that he also started to sell them in nearby Switzerland. The trading was profitable, but unfortunately, the products were seasonal, normally available just in autumn. Being a shrewd businessman, Giuseppe quickly realised that he should find a good that could be appreciated and sold all year round. The result of a brilliant intuition would be the turning point towards the consolidation of his business: selling wine!

In 1905 Aldo, Giuseppe's son, was born. He was the promoter of Rainoldi Wine House, which was named after him until present days. It was him who had the present Wine House building erected in the suburb of Casacce, near Chiuro in 1925. The project was very ambitious for the time, considering that it took ten years to complete what would be the only building in that street for many years to come. In the same years, Aldo worked together with his dad Giuseppe trading wine, transporting it in small chestnut barrels to Switzerland and all over Lombardy. In the beginning, the sale of the bottled wine amounted to just a small portion out of the overall production and was limited to a few connoisseurs, but from the mid-fifties, when the bottling date started to be shown on the label, wine bottling became predominant.

At the beginning of the sixties, it was Aldo's son Giuseppe (“Peppino” to his friends) who took over the company and achieved, thanks to his bold initiative, a profitable market expansion, especially in the export market. Europe, United Stated, Canada, Japan, Far East: Giuseppe soon realised that wine consumers were more and more cosmopolitan and citizens of the world and it became necessary to enlarge the wine selection, in order to meet a more and more diverse and international demand.

In 1994 Giuseppe's grandson Aldo enrolled in the Viticulture and Oenology degree at Turin University. At the end of the nineties, after finishing his studies and gaining experience in other wine-related environments, following the family tradition, he too joined the business. Since then, his main targets have been: optimizing and rationalizing the productivity, in line with the company's managing tradition, expanding the market and finally combining the quality of the product with the respect for the environment. The little ones in the house, his children Marco and Maria Vittoria, in spite of their early age have already shown a great interest in the wine culture, which is a good sign for the future of the company.